My work uses imagery of processed food to explore the dichotomy of what is right versus what is easy. My interest in nutrition and personal struggle to overcome temptation has helped fuel this exploration. Food is also a useful conduit for addressing the futility in the cycle of advertisement and consumption in America today: pretty logos and packaging seduce consumers, only to be tossed aside once the object of desire is eaten, while misleading advertisements generate a crowd of exploited consumers. Many of the items on the market intended for human consumption are humorous and absurd and I attempt to show this in my paintings. I always strive to be honest and frank, while staying light hearted and playful. I use bold hues, flat planes of color, word play, and text to make my paintings reminiscent of appealing product design. I often leave specific negative spaces surrounding or within the objects to signify the emptiness of what we are consuming and the significance of unfulfilled expectations. Additionally, I find that the use of exposed raw canvas, contour lines, glitter or other mixed media, and a painterly, opaque way of applying paint to the canvas helps me further investigate the connections between a child-like faith in what we are told is acceptable and the (subconscious) cyclical desire to fill up emotional or spiritual voids with a physical substance (i.e. food.) Many of my images contain products spilling, oozing, or exploding out of their packaging to illustrate the reality of what we face. I try to incorporate yellow into every work of art, as it is my favorite color, thus effectually representing my own battle alongside everyone else in this issue I observe.
Natalie M. Incorvaia Artist Statement, Spring 2015